Goodhertz is proud to present: a new series in which Goodhertz goes looking for a good metaphor. Episode 1 stars James Edmondson, a typeface designer whose foundry — OHno Type Co — recently collaborated with Vulfpeck on a typeface named Vulf Mono. We sat down with James at Vulf Records to ask him the big question: “What is a plugin?”

— Rob Stenson