Talking on Tape — with Devin Kerr
Goodhertz Co-Founder Devin Kerr talks about how tape inspired Wow Control
Last summer, Goodhertz built a plugin called Wow Control. To build this revolutionary plugin, Goodhertz spent months answering a deceptively simple question: why does tape sound so good? That’s where Devin Kerr — Goodhertz co-founder and Principal D... > Continue Reading...
What is a Plugin? Episode 1 (feat. OHno Type Co)
Is a typeface like a plugin?
Goodhertz is proud to present: a new series in which Goodhertz goes looking for a good metaphor. Episode 1 stars James Edmondson, a typeface designer whose foundry — OHno Type Co — recently collaborated with Vulfpeck on a typeface named Vulf Mono. W... > Continue Reading...
High Quality Wow & Flutter — an Oxymoron?
What is “high-quality” wow & flutter
We’ve said in a couple places that Wow Control (our latest plugin!) has a fancy, high quality wow & flutter algorithm. But what exactly does that mean? Isn’t the whole point of wow & flutter to not be so hi-fi? > Continue Reading...
What’s New in v2.0?
Changes in v2.0 (an annotated catalog)
Today we’re proud to announce a release that has been in the works for months: v2.0, an upgrade for our entire plugin suite. Not only does version 2.0 look and feel better, it’s lightning-fast under the hood — we’ve spent hundreds of hours of R&D to... > Continue Reading...
Holy Trinities, Ep. 1 — Snare, with Jack Stratton
Jack Stratton’s three favorite snare sounds
Jack Stratton’s been studying snare for close to his whole life. In this episode of Tonal — the first in a miniseries we’re calling “Holy Trinities” — Jack talks snare sounds, what makes a snare sound great, and who makes the best snare sounds (hist... > Continue Reading...
Call for Submissions: What is a Plugin?
We’re making a new podcast & we want your voice!
Sometimes the toughest thing about making plugins has nothing to do with calculus or C++ or preblended alpha values. Sometimes the problem is coming up with a simple answer for a simple question: “What is a plugin?” > Continue Reading...
What Does Hearing Loss Sound Like?
A small web-based tool to simulate hearing at all ages
As we age, our hearing slowly but surely slips away. Time turns down the decibels. > Continue Reading...
CanOpener Studio vs. Waves Nx
What’s ideal when mixing on headphones?
In the Goodhertz audio lab in California, at the mixing desk (pictured), Goodhertz founder Devin Kerr does the majority of his critical listening. > Continue Reading...
From Config to Code
How Goodhertz Makes Plugins: Configuration
As of this writing, Goodhertz has two employees. Neither of us are great at mental math (splitting a lunch bill is sometimes difficult), but one of us is good at high level math. By which I mean the big league calculations: mathematical modeling, ca... > Continue Reading...
Why Automatability Matters
How Goodhertz Makes Plugins: Automation
One of the most difficult parts of building a Goodhertz plugin is meeting our standard for smooth automatability: > Continue Reading...
5 copies of Tiltshift, 5 winners
Last week, we announced a new plugin (our tenth) — Tiltshift — and we said we’d be giving away 5 copies. To enter, all you had to do: post a screenshot of Tiltshift on social media. > Continue Reading...
Do you make sounds? If so, you’re going to want this plugin.
Today we’re proud to announce our tenth plugin, Tiltshift. What is it? Simply put: a new type of tilt EQ. Dramatically put: the most transparent, easiest-to-use, best-sounding equalizer we’ve ever heard. > Continue Reading...
A Brief History of Vulf Compressor
Tonal’s inaugural podcast
Here at Goodhertz, we love sounds and we love stories, so we thought: we should make a podcast. And what better story to pilot the podcast than the story of how Vulf Compressor — our quixotic dynamics plugin — came to be. > Continue Reading...
Adak City: “Kindly Light”
A Fourloops Installment
This time on Fourloops: a few sweet sounds stirred with something spirituous — a very chopped sample of “Lead Kindly Light” as recorded by the Loveless Twins Quartet on November 28, 1927, in Camden, New Jersey. > Continue Reading...
Vulf Compressor — inspired by a true story
If only we knew who programmed the DSP on the Roland SP-303. One day we’ll find out. One day we’ll meet them, shake their hands, and conduct a brief interview. Some questions we have in mind: > Continue Reading...
Lossy’s Uncharted Waters
Making ghostly and oceanographic sounds
We built Lossy to solve a specific problem: make it easy to recreate the sound of a bad MP3 in realtime, without having to bounce a track to and from an MP3. But imbuing sound with an MP3’s imperfections — the fizzle and sizzle of 64 kbps — was only... > Continue Reading...
Luvian Sound: J’s Loop
A Fourloops Installment
This time on Fourloops, we’re proud to present a set from Luvian Sound, who embraces some classic Detroit production techniques and pushes into the outer-space of Lohi, Lossy, and Vulf Compressor — all to excellent effect. > Continue Reading...
The History in Trem Control
3 Sounds from the Last Century
Update: _Trem Control is now available for download and purchase_ > Continue Reading...
Justin Delorme: Into the Sea
A Fourloops installment
About a month ago, Canadian composer-producer-performer Justin Delorme sent us an email. He’d been using our plugins in his work (beautiful, cinematic tracks), and he wanted to let us know. > Continue Reading...
Fourloops, a Loop Series
Four stems looping, hundreds of combinations
We at Goodhertz recently launched something we call Fourloops, a small web-based looping machine. “Four-” because there are always four distinct tracks, and “-loops” because each track is the exact same length, and loops endlessly. > Continue Reading...
About this Blog
If you’ve been with us since the beginning — by which I mean the summer of 2014 — you may have wondered, at some point: why is this company so mysterious and taciturn? > Continue Reading...